Once the COO/exec vp regarding Sony Latin Iberia, Maria Fernandez the most effective members of Latin sounds. She besides operates the fresh kissbrides.com Sjekk ut innlegget her operational and you will financial areas of the latest premier Latin music company but is and a musician and you may administration-forward professional exactly who manages their unique multiple departments having a famously empathetic concept.
This week, Fernandez’s job is at the forefront, due to the fact RIAA Remembers, which is remembering Latin audio this current year, established it was accepting her as the community executive of the year for 2023. Fernandez is feted through the a service from inside the Washington, D.C., to your Friday (Sept. 19) alongside Gloria Estefan (Icon), Emilio Estefan (world trailblazer), Sebastian Yatra (musician of the season) and you will agents Veronica Escobar and you will Maria Elvira Salazar (policymakers of the season).
Maria Fernandez, EVP/COO away from Sony Musical Latin Iberia on the ‘Latin Hitmaker’ Podcast
A native from Venezuela which already been their own career during the mass media, Fernandez was a money whiz which registered Sony because the CFO and rose for the score out of COO five years in the past. Her role longer in the pandemic whenever she made coaching and you can studies more youthful executives a central part of their particular employment and you can good personal purpose. She now oversees the fresh new strategic method of the business and all sorts of of the various other businesses, as well as funds, someone experience, technical and you may purchases, that’s continuously working in large artist deals. And you will prior to the RIAA Remembers, Fernandez are Billboard’s Exec of your own Times.
Here, Fernandez talks about their finance history, their particular part while the a teacher in her own society and condition out of Latin sounds around the world. “It is a moment in history when you can reveal that Latin music is not only one category, and also the undeniable fact that i have amazing artists symbolizing each one of these of those types and you will seeing that with the around the globe charts may be very rewarding.”
I believe We bring to the more proper, monetary and you may functional parts the new comprehension of artists’ requires which the way we can also be organize ourselves to include men and women demands into the that which you that individuals carry out. As an example, a musician would like to carry out a very high priced video clips because they have an innovative eyes. Out of a strictly economic view, you’ll not select money out-of you to resource since the online streaming of the clips wouldn’t compensate for the degree of investment. But if you understand this that’s very important to the fresh new singer as well as how they matches toward whole strategy, not merely might you comprehend the logic away from what you need accomplish, but you can sell.
Typically, the fresh economic class is the team one states zero in order to everything you. And there’s a struggle within imaginative and economic communities. Things we’re trying to would a lot more about try make yes each party see for every other’s means. In addition, you can state the same thing whenever our company is speaking of personnel since root of the thinking within our region are that we features a couple of rosters: musicians and you will teams, therefore we need to take care of they both. You prefer superstar professionals and you can professionals to manage celeb performers.
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In my opinion you may be unusual for the reason that your performs often and you may individually which have professionals. I cannot inform you how frequently a manager provides told me, “I’m interviewing Maria Fernandez today.” What goes on in the event the mutual means usually do not line up?
We manage a great amount of executives and possibly there’s an excellent logic as to the reasons a manager requires one thing for their artist, however, that require doesn’t invariably line-up with the help of our requires in that time. However it is usually [about] how to make yes we all know each other though we’re not always likely to be for a passing fancy web page. In my experience, it will be the messaging. How i find it, the audience is here to suffice. We have been right here and work out things convenient, [even] together with the limits i have inside an agency and you can and make sure we follow processes.